Froothie began from a small, simple idea to supply fruits, vegetables and equipment to local cafes and juice bars in Australia. As we continued our business, we developed a stronger and deeper passion for promoting healthier food and drinks to people and came up with the idea of getting more people involved in creating “Froothie”: A healthy smoothie drink movement. As our idea evolved and grew, it has become our mission to help every household embark on a journey to put their health first, making healthy food and drinks readily through our strategic partnership with Optimum Appliances – a globally recognised blender and juicer company that produces some of the best kitchen appliances on the market.

Today, our mission is simple and clear: Helping people lead a healthier lifestyle through using our exclusive range of quality kitchen appliances by Optimum. We share our knowledge and tips on healthy living through workshops, YouTube videos, our blog, various media outlets and strong strategic partners in Australia and abroad so you can eat healthily in a quick, easy and fun way.

Award-winning appliances - At Optimum, we are committed to establishing a range of high-quality products that embody modern design, performance and durability. All of our appliances are manufactured with great precision from the highest quality materials and with extensive testing to achieve full product certification and accreditation to meet the industry’s Quality Control Standards.

Quality and durability - The Optimum Appliances range of innovative and award-winning appliances is leading the industry in quality, performance and design. The Optimum range includes high-powered blenders and cold press juicers focusing on 2 key aspects: Quality - using durable parts for all high-speed blenders and cold press juicers; and performance – building the world’s fastest and most powerful motors for our high-power appliances. Each part used in our appliances is masterfully crafted using the highest quality materials available. The Optimum products are the perfect combination of durability, quality and modern design.